AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps Performance in South Africa, Q2 2025
Explore the performance trends of the top consumer finance apps in South Africa during Q2 2025, with insights into downloads, revenue, and active users.
In the second quarter of 2025, the top consumer finance applications on a unified platform in South Africa showcased varied performance trends. This data, sourced from Sensor Tower, reveals insights into downloads, revenue, and active user metrics.
Splitwise from Splitwise, Inc. saw a notable rise in weekly revenue, peaking at around $509 in late June. Downloads fluctuated, reaching a high of 896 in both late April and June. Active users experienced a decline from approximately 22K in March to about 19K by the end of June.
YNAB by You Need A Budget LLC recorded a peak weekly revenue of $356 in late May. Its downloads increased towards the end of the quarter, reaching 161 by late June. Active users grew steadily, starting at 453 in March and ending at 463 by June.
Wallet - Daily Budget & Profit from BudgetBakers s.r.o. showed consistent weekly revenue, with a peak of $198 in late June. Downloads and active users also demonstrated upward trends, with downloads peaking at 395 and active users reaching over 1K by the end of the quarter.
Buddy: Budget Planner App from Buddy Budgeting AB experienced varied revenue trends, with a peak of $191 in late June. Downloads increased significantly to 252 in late June, while active users saw a modest rise, ending the quarter at 334.
Smart Receipts: Expenses & Tax by REACTIVE APPS CORP. had a relatively stable revenue, peaking at $178 in early April. Downloads were minimal throughout the quarter, with a slight increase to 49 in late June. Active users remained low, ending with 22 by the quarter's close.
For more detailed insights into these applications, visit Sensor Tower.
